Roku has announced the addition of 16 channels to its Live TV area, the existing “live” linear channel guide within its ad-supported Roku channel superstructure.
The additions include channels from well-known brands such as A&E, WildBrain and FilmRise, and they swell the ranks of the Live TV area to over 275 channels.
For Roku, gaming is all about bringing people to its platform – it currently has 60.1 million active accounts. And once they’re on Roku, it’s about keeping users, you know, “engaged”… and monetizing that engagement with endless iterations of advanced advertising.
It’s a damn good deal, whether Wall Street wants to acknowledge it or not.
Here is what is added to the Roku Channel fold (connection lines provided by Roku):
> AsianCrush: From the best Korean, Chinese and Japanese TV series, the most diverse catalog of premium Asian content in the digital space.
> Taken in Providence: Judge Frank Caprio takes an empathetic approach to a variety of traffic, parking and other violations.
> Cinevault Classics: Hitch a ride through the Wild West with movies from Columbia Pictures.
> Promo area: Go big or go home. Follow the hunt for the best deals, with unforgettable pawns, antiques, auctions and road trips.
> MovieRise Anime: Discover incredible power and conquer evil with the help of your friends in the hit sagas Bakugan and beyblade.
> MovieRise Black TV: Black-led movies and TV shows featuring legends like Morgan Freeman, Samuel L. Jackson, Taraji P. Henson and more.
> FilmRise British TV: Become obsessed with hit British series like Doc Martin, Coronation Street, Peak Practice and Peep Show.
> Welcoming: Featuring some of the best-adorned faces in design television, this free streaming channel is all about the real estate, renovations and makeovers that viewers love to binge.
Cartoon Channel! : A family entertainment destination offering fun, safe and engaging content full of humor, adventure and discovery!
TV LIVE: LIV TV, home of binge-worthy premium international content including action, adventure, comedy, drama, fantasy, romance
> New KMovies: Your home for all-time Korean box office hits and premium, iconic, genre-defying Korean films of the past decade.
China on demand: ODC is your site for movies, series and specials from the OnDemand China library dedicated to providing North American viewers with high-quality Chinese and Asian content. Not only do we provide the latest Chinese shows and movies, but we also have a huge catalog of popular content from past years.
> Perform: Watch these up-and-coming artists and the icons they look up to as they strive to make it big and shine in the spotlight.
> Strawberry Shortcake: Inspiring girls to make the world a better smelling place, where every berry effort can make a difference.
> The Dick Van Dyke show: Binge the all-time classic American sitcom that brought fame to Dick Van Dyke and Mary Tyler Moore.
> Torque: From custom rides to thrill rides, your full-service destination for those who love a high-octane world is here.